Name: ImageSmith
Rating: 4.9 (1247 reviews)
Author: ImageSmith

Question 1

What is the ideal file size for a GIF image at 728×90?

Accepted Answer

For 728×90 GIF images, target under 200KB for web use, under 100KB for email, and under 500KB for high-quality photography. ImageSmith optimizes to any target size automatically.

Question 2

What is 728×90 (Leaderboard Banner Ad) used for?

Accepted Answer

The most popular banner ad size — the leaderboard at the top of web pages. Highest fill rate on the Google Display Network. Common use cases: website header ads, Google Display Network, leaderboard banners.

Question 3

How do I compress a GIF image for 728×90 displays?

Accepted Answer

Upload your GIF image to ImageSmith, set a target file size (e.g., 200KB for web use), and compress. The tool optimizes quality settings to deliver the best possible image at your target size.

Question 4

What format is best alongside GIF for 728×90 images?

Accepted Answer

GIF provides excellent lossy compression at 728×90. WebP is also a strong alternative — 25–35% smaller than JPEG at equivalent visual quality.

Resize GIF Images to 728×90 (Leaderboard Banner Ad)

Other GIF Resize Sizes

Resize GIF to 728×90 — FAQ