WebP vs JPEG: Which Is Better for the Web?
Detailed comparison of WebP and JPEG — compression efficiency, quality, browser support, and when to use each format for web optimization.
Verdict
WebP outperforms JPEG for web delivery: 25–35% smaller files at equivalent visual quality. Use WebP for all modern web images. Keep JPEG for email and maximum compatibility.
Key Differences
| Aspect | WEBP | JPEG |
|---|---|---|
| File size | 25–35% smaller than JPEG | Baseline — larger than WebP |
| Transparency | Supported (both lossy and lossless) | Not supported |
| Browser support | All modern browsers (Chrome 32+, Firefox 65+, Safari 14+) | Universal including legacy |
| Email support | Limited — Outlook does not support WebP | Universal — all email clients |
| Encoding speed | Slightly slower to encode | Faster encoding |
Use WEBP when:
All modern web delivery — websites, apps, blogs, e-commerce targeting Chrome/Firefox/Safari users
Use JPEG when:
Email newsletters, legacy systems, apps requiring maximum cross-platform compatibility