Compress Images for Facebook Ads — Keep Quality, Beat the Limit
Facebook ad images must meet specific size requirements and file limits for each placement. Optimized images perform better across Facebook, Instagram, Messenger, and Audience Network. Use ImageSmith to compress your Facebook Ads images before sending — free, instant, and entirely in your browser. No account needed, no watermarks, no ads. Target under 30,000KB for best results on Facebook Ads.
Max File Size
30,000 KB
Recommended Format
JPEG
Dimensions
1200×628 (feed link ads), 1080×1080 (square ads)
Facebook Ads Compression Tips
- 1.Feed ads: 1200×628 (landscape) or 1080×1080 (square)
- 2.Stories ads: 1080×1920 for full-screen vertical format
- 3.Text overlays must cover less than 20% of the image area
- 4.Use high-contrast images that stand out in the news feed