Compress Images for Facebook Ads
Facebook ad images must meet specific size requirements and file limits for each placement. Optimized images perform better across Facebook, Instagram, Messenger, and Audience Network. Use ImageSmith to compress your Facebook Ads images before sending — free, instant, and entirely in your browser. No account needed, no watermarks, no ads. Target under 30,000KB for best results on Facebook Ads.
Max size
30,000 KB
Format
JPEG
Size
1200×628 (feed link ads), 1080×1080 (square ads)
- 1Feed ads: 1200×628 (landscape) or 1080×1080 (square)
- 2Stories ads: 1080×1920 for full-screen vertical format
- 3Text overlays must cover less than 20% of the image area
- 4Use high-contrast images that stand out in the news feed